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Welcome to the Active Travel Club

A family of six expert travel companies who have come together to create a free, members-only club giving you insiders access to the latest holiday inspiration, discounts and promotions.

From a short break skiing powder in the Alps to a week sailing the pristine west coast of Scotland and countless adventures in between, we’re passionate about delivering the very best human-powered holidays in awe-inspiring locations.

With group and tailored holidays in the UK and across the globe throughout the year, the perfect adventure is waiting for you whenever and wherever you want to travel.

Why Join the Active Travel Club?

Our members are as passionate about adventure as we are so becoming part of the Active Travel Club family not only gives you access to exclusive deals and discounts it gives you a chance to feedback on the types of trips you want to see.

You’ll be the first to know about new products, get early access to promotions and will have the opportunity to join ‘test’ trips in new areas.

The Active Travel Club offers a huge range of activities and destinations. With decades of experience delivering incredible holidays, our team of experts are united by a passion for adventure travel. With a focus on outstanding customer service, attention to detail and sustainability, you’ll always be able to find your perfect adventure.

Check out all the companies that make up the Active Travel Club and become part of the family.

Member Benefits

  • Members-only deals and discounts
  • Early access to promotions
  • First to know about new products and trips
  • Discounts when booking multiple trips
  • Members-only ‘flash deals’ including heavily discounted last-minute trips
  • Opportunities to join ‘test’ trips in new areas at reduced costs

FAQs about our Softies Cycling Holidays

We offer our uniquely decadent cycling holidays through Europe’s best wine regions in France, Italy and England. Our most popular European cycling tours are in the Loire and Provence offering easy cycling through the rolling vineyards.

We’ve hand-picked the most charming places for you to stay in – from rustic country inns to elegant townhouses and sumptuous chateau hotels. You’ll enjoy a warm welcome at every door and excellent dining options.

As all our tours vary in difficulty. Our cycling experts will be more than happy to help steer you towards the best tour for you and your children. One stand-out suggestion for groups with children are our single centre holidays in Europe. These holidays remove the need to cycle between different accommodations and allow the group to do as much or as little activity as they wish.

Getting to your European holiday destination couldn’t be simpler. We offer scheduled flights with all the major airlines from multiple UK departure airports. We also can help with self-drive or train travel options too.

Featured Cycling Tours

Cycling Holiday Inspiration

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  • Loire Valley Cycling Routes

    Posted: 12/11/21

    The Loire Valley cycling routes have a mixture of delicious culinary experiences and stunning landscapes of the French countryside and Châtea...

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  • Best Self Guided Cycling Tours in Europe

    Posted: 11/11/21

    Our self guided cycling holidays come with comprehensive itineraries and day-by-day route plans, so you’ll never be worried about losing your way or missing the best sights. You can look forward to easy directions and leisurely paths. Here are our top picks for the best self-guided cycling tours in Europe.

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  • Best Cycling Holidays in the UK

    Posted: 08/11/21

    Roll down peaceful lanes, cheered on by crowds of grazing sheep as you soak in the rural atmosphere. The best part of our island is that countryside can very quickly change into the bustling streets of cities like Bath or Chichester. Here are our picks for the best places for cycling holidays in the UK.

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A Family of Six Expert Travel Companies





Britain's original ski travel agency and tailor-made ski tour operator, Ski Solutions has been arranging ski holidays for over 30 years across Europe and North America. The Ski Solutions team are all skiing experts, and their knowledge and passion for the mountains will ensure you experience a truly memorable ski holiday.

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The ultimate collection of European Cycling Holidays. BSpoke's cycling experts can tailor-make your perfect holiday where you can travel at your own pace or in a group of like-minded individuals. A BSpoke Tour is all about being as restful or as adventurous as you desire.

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Wilderness Scotland offers an inspiring range of guided and customised adventure holidays, in the most remote and beautiful regions of Scotland. The Wilderness Scotland team know how to create enriching adventure holidays and know the wild places of Scotland better than anyone.

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Specialists in offering a range of adventure holidays, tours and incredible wilderness experiences. Wilderness Ireland take their clients to the most remote and beautiful regions of Ireland, all while staying at the most welcoming accommodations and delivering outstanding customer service.

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Wilderness England creates incredible journeys into the wild and magical outdoor spaces across Yorkshire, the Lake District, Northumberland, the Cotswolds and the Peak District. Providing inspiring active experiences, immerse yourself in the unique landscapes, history, culture and wildlife on a Wilderness England adventure.

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