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We're Committed to Preserving the Places We Love

Our Journey so Far

At Cycling for Softies, protecting the places we love is of the utmost importance to us. While cycling at its very heart is a sustainable activity, we know there’s more we can do to ensure our holidays have a positive impact on the places we visit. That’s why we have embarked on a journey with the experts at the ecollective, to find out more about the impact of our cycling holidays. We have worked together to measure our carbon emissions, in order to better understand how we can reduce them. Knowing the total footprint of our cycling holidays is just the beginning of this journey; we’ll be keeping you updated on our progress every step of the way, so check back here for further updates.

Softies Sustainability Practices

  • Taking steps to reduce our carbon emissions
  • Promoting environmentally friendly travel options
  • Working with local suppliers and small businesses at our bases
  • Supporting local communities in our regions

Holidays in Comparison

A one week long Cycling For Softies holiday produces 126kg of CO2 emissions.
A one week long holiday sailing in Croatia produces 735kg of CO2 emissions.
A one week long luxury holiday in the Maldives produces 1669kg of CO2 emissions.

Sustainability at Softies

Carbon Labelling

We've partnered with ecollective to carbon score our cycling tours. Find out more about why we felt this was important and how we went about it.

Carbon Labelling - Textbox Image
ATG Sustainability Report 2024 - Textbox Image

ATG Sustainability Report 2024

In 2024, we published our first annual sustainability report, laying out our plans to work towards a 50% reduction in carbon emissions across the Active Travel Group by 2030. In sharing this annual report, we are making a commitment to providing greater insight and transparency into our sustainability performance.

Sustainability We Support

Read More Here

View all posts
  • How Softies Supports Local Communities

    Posted: 17/03/23

    At Softies we’re passionate about ethical sustainability. Our cycling holidays and itineraries have been specially created with the local...

    Read more
  • Our Carbon Journey

    Posted: 21/03/23

    At Cycling for Softies, we’re passionate about travel and the natural beauty of the regions we visit. Climate change threatens to throw n...

    Read more
  • Travelling by Train

    Posted: 17/03/23

    When planning your holiday, travelling by train has a wealth of benefits. Not only is it far more comfortable than flying by plane, the c...

    Read more

A Family of Six Expert Travel Companies





Britain's original ski travel agency and tailor-made ski tour operator, Ski Solutions has been arranging ski holidays for over 30 years across Europe and North America. The Ski Solutions team are all skiing experts, and their knowledge and passion for the mountains will ensure you experience a truly memorable ski holiday.

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The ultimate collection of European Cycling Holidays. BSpoke's cycling experts can tailor-make your perfect holiday where you can travel at your own pace or in a group of like-minded individuals. A BSpoke Tour is all about being as restful or as adventurous as you desire.

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Wilderness Scotland offers an inspiring range of guided and customised adventure holidays, in the most remote and beautiful regions of Scotland. The Wilderness Scotland team know how to create enriching adventure holidays and know the wild places of Scotland better than anyone.

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Specialists in offering a range of adventure holidays, tours and incredible wilderness experiences. Wilderness Ireland take their clients to the most remote and beautiful regions of Ireland, all while staying at the most welcoming accommodations and delivering outstanding customer service.

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Wilderness England creates incredible journeys into the wild and magical outdoor spaces across Yorkshire, the Lake District, Northumberland, the Cotswolds and the Peak District. Providing inspiring active experiences, immerse yourself in the unique landscapes, history, culture and wildlife on a Wilderness England adventure.

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